The Sparkroom 2016 Year-to-Date Higher Education Inquiry Generation Review webinar covers trends in the inquiry and student acquisition activities of higher education institutions for the period of January-June 2016. Inquiry volume, conversion rates, channel mix, cost per inquiry, program distribution, degree-level distribution and expectations for the remainder of the year are addressed with the objective of helping higher education marketers adapt to the continually changing marketplace.
Randall Dye - Sr. Marketing Data Analyst - Sparkroom
Randall has been part of the Sparkroom team for six years and has three years of experience as a data analyst providing insights into trends and patterns across the higher education space. He leverages the vast Sparkroom knowledge-base and other business intelligence tools to help provide actionable insights for education media buyers to maximize quality and ROI.
Kathy Bryan - VP Corporate Marketing & Communications - Sparkroom
Kathy is a career marketer who loves to roll up her sleeves and get her hands dirty as she tackles branding and communications challenges. She works tirelessly to establish Sparkroom as a thought leader in data-driven performance marketing.