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2016 Year-to-Date Higher Education Inquiry Generation Review
Live on 09/28/16 at 2pm ET

The Sparkroom 2016 Year-to-Date Higher Education Inquiry Generation Review webinar covers trends in the inquiry and student acquisition activities of higher education institutions for the period of January-June 2016. Inquiry volume, conversion rates, channel mix, cost per inquiry, program distribution, degree-level distribution and expectations for the remainder of the year are addressed with the objective of helping higher education marketers adapt to the continually changing marketplace.

Presented By:

Randall Dye - Sr. Marketing Data Analyst - Sparkroom

Randall has been part of the Sparkroom team for six years and has three years of experience as a data analyst providing insights into trends and patterns across the higher education space. He leverages the vast Sparkroom knowledge-base and other business intelligence tools to help provide actionable insights for education media buyers to maximize quality and ROI.

Kathy Bryan - VP Corporate Marketing & Communications - Sparkroom

Kathy is a career marketer who loves to roll up her sleeves and get her hands dirty as she tackles branding and communications challenges. She works tirelessly to establish Sparkroom as a thought leader in data-driven performance marketing.