Upcoming Live Webinars Click title for description.
Mind the Gap Between Marketing and Enrollment
The higher education landscape is undergoing a massive shift due to growing regulation and increased competition for fewer students. In addition, the enrollment journey of today’s students has become less linear and less predictable as consumer expectations soar and decision channels multiply.
Unpredictable prospect paths have left many schools with process gaps and no real way to ensure that every inquiry is maximized. Without the right alignment, prospective students are falling through the cracks, and marketing and admissions teams are feeling the pressure. By better integrating and synchronizing processes and aligning efforts around key enrollment performance metrics, higher education institutions can address performance gaps as they emerge and keep enrollment outcomes on track.
In this webinar, we’ll show you ways to close the gaps between where your enrollment management efforts are and where they should be.
Upcoming Events Check back later for new events.
On-Demand Webinars Click title for description.
Sparkroom 2016 Year-End Higher Education Inquiry Generation Review Webinar
The 2016 Year-End Higher Education Inquiry Generation Review covers overall trends in the inquiry and student acquisition activities of higher education institutions for the period of January-December 2016. The following topics are featured:
• Inquiry volume
• Conversion rates
• Program distribution
• Degree-level distribution
The objective of this review is to provide a snapshot of education-specific marketing evolution and highlight trends that will help marketers better understand and adapt to the continually changing landscape.
Top Enrollment Marketing Tips for a Successful 2017
Have your enrollment marketing campaigns been stuck in a rut? Are you in need of new ideas, strategies and techniques for 2017? Well look no further. During this webinar, we’ll outline top diversification, targeting and tracking approaches to take your campaigns to the next level.
Marketing & Enrollment Management Strategies for Online Programs
In this webinar, we will be interviewing our president, Marcelo Parravicini, who served as CMO of Post University between 2005 and 2013. During his tenure, the university grew enrollments from 800 students to nearly 15,000. When he first joined Post University, they had limited resources and the team was forced to overcome challenges inclusive of:
- No integrated enrollment management system
- No CRM or lead management system in place
- No real-time lead distribution
- No integrated telephone system
- No true marketing strategy
During this webinar, Marcelo will detail how the Post University team built a scalable and sustainable enrollment management organization within 18 months.
If you’re looking to build out or scale online programs at your school, this is an event you will not want to miss.
So Your President Wants to Grow Online Enrollments ― Now What? An In-Depth Look at Your Enrollment Management Options
Many institutions have turned to online education as a way of diversifying tuition revenue streams and mitigating traditional enrollment declines. But success is not guaranteed.
With the number of online programs on the rise, schools with small or new online offerings and limited brand awareness have the greatest struggles scaling. But there are enough success stories to prove the achievability of large, profitable programs when competitive enrollment management systems are put in place.
In this webinar, we will discuss the pros and cons of the three primary options institutions have when launching or scaling online programs.
Google Changes: What You Need To Know To Stay Competitive
Google has upped the velocity of their enhancements this year, in large part to improve the overall user experience for mobile searchers. Many of the changes – like the removal of right rail ads – impact SEO and paid search campaign performance, but it’s tough for everyday marketers to keep track of it all. This webinar will outline the recent and anticipated Google changes, providing you with the most essential details including upcoming deadlines to make campaign changes.
2016 Year-to-Date Higher Education Inquiry Generation Review
The Sparkroom 2016 Year-to-Date Higher Education Inquiry Generation Review webinar covers trends in the inquiry and student acquisition activities of higher education institutions for the period of January-June 2016. Inquiry volume, conversion rates, channel mix, cost per inquiry, program distribution, degree-level distribution and expectations for the remainder of the year are addressed with the objective of helping higher education marketers adapt to the continually changing marketplace.
Cross-Channel Attribution & Optimization
You know attribution tracking is important, but how do you get started? During this webinar we will:
Our goal is to get you on the path to an entirely measurable, integrated, cross-channel marketing campaign.
Facebook Takes on Google and Wins
Facebook has been called “unstoppable” when it comes to generating advertising revenue. With their recent introduction of Facebook Lead ads, the platform has successfully transitioned from an awareness engine to a lead generation machine. During this webinar, we’ll first take a look at Facebook’s impressive growth to discover how they became the leader in display advertising. Then we’ll do a deep review of Facebook Lead Ads, including why they are so effective at generating inquiries that convert, and provide tips for building a successful campaign.
The Evolution of Inquiry Generation: What Every Marketer Should Know
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Inquiry generation has experienced significant evolution in recent years due to competition, compliance, brand updates and more. Have your campaigns kept up? During this webinar, presented by Megan Yuppa, Sparkroom VP of performance marketing, you'll learn about the recent changes and what you can do to incorporate new models of inquiry generation into your marketing campaigns.
Today's inquiry generation marketing is very different than yesterday's, and more changes are on their way. Whether or not you lead the inquiry generation efforts for your brand, this webinar is a must-attend event.
15 Red Flags that Show Your Paid Search Campaign Has Room for Improvement
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Is your paid search campaign structured to achieve optimal performance? Sparkroom senior paid strategist Chelsea Hicken will outline 15 checks to find out. But listen closely because during these 15 minutes Chelsea will detail just how much you could be losing every day your paid search campaign is not pushed to its limit.
Advanced Geotargeting Strategies: Dramatically Impact Share of Volume & Campaign Performance
Spring Cleaning: Using Automation and Data Enrichment to Tidy Up Your Lead Flow
View the webinar recording here
Are you suffering from:
Sounds like you need some spring cleaning to filter out the garbage that keeps you from maximizing your campaign performance.
Join Rachel Schulties, Sparkroom's VP of account services, as she talks about the importance of an annual spring cleanse. She outlines both simple solutions with immediate impact and long-term opportunities, inclusive of custom data enrichment and automation solutions designed to identify and prioritize prospects with the greatest potential to convert.
If you believe there is an opportunity to tidy up your lead flow, Rachel will help you find it.
2015 Paid Search Benchmarking for Higher Education
View the webinar recording here
Although non-branded terms made up the majority of impressions in 2015, branded terms drove the bulk of the clicks due to their higher click-through rates (CTRs), according to the Sparkroom Paid Search Benchmarking for Higher Education report for 2015. Branded terms have lower costs per click (CPCs) than non-branded terms. As a result, despite generating 60% of all clicks, branded terms only made up 19% of all paid search spend. Branded terms also delivered more leads and enrollments than non-branded terms.
An addendum to the Sparkroom 2015 Higher Education Inquiry Generation Review, the Sparkroom Paid Search Benchmarking for Higher Education is intended to provide information to higher education marketers to help develop and execute highly efficient paid search campaigns. During the webinar of the same name, you're walked through global paid search benchmarks and trends related to device and program format performance. This is information you can immediately put to use.
2015 Year-End Higher Education Inquiry Generation Review
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According to the recently released Sparkroom 2015 Year-End Higher Education Inquiry Generation Review, higher education institutions made significant adjustments in 2015 in the period surrounding the release of the final gainful employment rules. Program categories with strong links to employment, including skilled trades, performed well, while inquiry volume declined for programs, such as criminal justice, that are less likely to lead to getting hired at satisfactory wages.
The Sparkroom 2015 Year-End Higher Education Inquiry Generation Review covers trends in the inquiry and student acquisition activities of higher education institutions for the period of January-December 2015. Inquiry volume, conversion rates, channel mix, cost per inquiry, program distribution, degree-level distribution and expectations for 2016 are addressed with the objective of helping higher education marketers adapt to the continually changing marketplace. Our webinar on this topic offers in-depth analysis along with an opportunity for you to ask questions to better understand how these trends may impact you.
Essential Actions for Dramatic SEO Growth
Search engine optimization (SEO) should be high on every digital marketer's priority list. Making even a few tweaks can help search rankings dramatically. Sparkroom's Stephen Galgocy walks you through actions you can start taking today that will positively impact your SEO. Some topics Stephen discusses include:
Whether you're a seasoned SEO or classify yourself as a beginner, this webinar gives you tips in an easy-to-understand and implement format.
11 Things to Do Today (That You Should Have Done Last Year) to Get on Track for Enrollment Marketing Success
View the video of the webinar here
It’s already the second month of the year. Do you have a plan in place to achieve your 2016 objectives, or are you still winging it? Don’t let another day go to waste!
Tim Hurd, a Sparkroom account director, presented 11 things you should do immediately to get your enrollment marketing campaign on track for success. From research to execution to measurement and optimization, he outlined steps that should never be bypassed. Topics included:
Though designed for a marketing audience, the tips Tim provided benefit anyone who touches the enrollment process.
Under the Microscope: 6 Data Insights That Help Uncover Your Best Consumer Prospects
Data, insight and action. Marketers have heard this phrase hundreds of times, but for many, the promise of identifying and converting more consumers remains elusive. During this webinar, Liz Dye, Director of Marketing Analytics at Sparkroom, and Adam Figueira, Senior Director of Marketing at LeadiD, deconstruct the attributes that turn leads into conversions. Attendees learn how to separate the noise from the true indicators of consumer intent and how to avoid causing their own scoring model to fail.
Paid Search Benchmarking Insights for Higher Education – First Half of 2015
This webinar reviews key topics discussed in the Sparkoom Paid Search Benchmarking for Higher Education report that was published on October 21. A plethora of information for higher education marketers to help develop and execute highly efficient paid search campaigns is shared. The data covered ranges from global paid search benchmarks to trends related to device and program performance, all of which can be put to immediate use.
Some specific topics addressed include:
- Global benchmarks
- Conversion trends of branded vs non-branded terms as it pertains to campaign enrollment results
- Enrollment rates between mobile and desktop
- Inquiry volume and enrollment rate comparisons between bachelor’s, master’s, doctorate and certificate degrees
- Program inquiry volume across the paid search channel
- Search engine performance of Google vs. Bing
- 4 key strategies for campaign planning
A Deep Look at the Market for Undergraduate Nursing Education
Sparkroom and Gray Associates partnered to analyze marketing- and demand-related trends for undergraduate nursing degrees. Some topics they touched upon include cost efficiency, program and format demand, competitiveness and prospective student trends. If you're interested in learning information to make smart decisions that will help your school and your students, this is the webinar for you.
2015 Year-to-Date Trends in Higher Education Inquiry Generation
Sparkroom's 2015 Year-to-Date Trends in Higher Education Inquiry Generation webinar is about inquiry volume, conversion rate and inquiry cost changes during the first and second quarters of 2015. Liz Dye, director of marketing analytics at Sparkroom, provides a snapshot of how education-specific marketing is continuing to evolve to achieve better performance. This webinar is based on the details published within the Sparkroom Q1 2015 Higher Education Review and the Q2 2015 Higher Education Review (to be released September 23).
Streamline Your Reporting & Analytics with Sparkroom Marketing Software
Learn about the hottest enhancements from Sparkroom Marketing Software, all designed to make your life easier. New third-party integration points and cross-channel dashboards provide a complete view of your campaigns, from impression to enrollment and beyond, enabling visibility never seen before. Anthony Nater and Akeel Haider of the Sparkroom team reveal the new performance metrics tracking and optimization capabilities within Sparkroom Marketing Software.
Top Growth Programs in Higher Education
Sparkroom and Gray Associates partner to explore some of the fastest-growing higher education programs for inquiries, enrollments and completions over the past 12 months. Market-specific trends will be reviewed, including some of the fastest growing programs by region and specific factors that impact local schools. Areas of discussion will also include the impact of program growth for online schools, in-demand skilled trade and vocational programs by market, healthcare subjects that take advantage of strong student and employer demand in some of the highest-growing fields, and employment outlook and level of competition within fastest-growing fields
Easter Eggs, Website Silliness and Other Online Hijinks: Tricks for Creating Captivating and Human Online Engagements
Mystery! Magic! Science! Fun! Amuse and amaze your friends! Step right up, boys and girls, to the best (almost) summer webinar that you’ve ever seen! Marvel at the hidden world of online Easter eggs! Learn the secrets you need to thrill your customers! Delight your audience with digital slights of hand!
Join Sparkroom social media strategist Jeff Berg on a sight-seeing voyage through some of the most innovative online experiences as we discuss how fun, entertainment and a sense of humor can create lasting consumer relationships, spur brand excitement and foster positive online interactions.
Private College Enrollments: Needs, Numbers, Solutions
Scott Jaschik and Doug Lederman, editors of Inside Higher Ed, discuss enrollment challenges for private colleges and the strategies some are putting in place to overcome them in this on-demand webinar.
This webinar is sponsored by Sparkroom.
Paid Search Trade Secrets
Join Ross Bucholc, senior paid strategist at Sparkroom, as he reveals the top tricks of the paid search trade. From securing more real estate at the top of the search results, to easy optimizations, simple short cuts and essential reporting, Ross will share tactics and strategies that can be put to use right away. Topics will include using (or not using) DKI to get longer headlines, call-out and ad extensions, the Google ad preview tool and much more!
2014 Higher Education Inquiry Generation Review
Liz Dye, director of marketing analytics at Sparkroom, took us through higher education inquiry generation trends from 2014. The trends that were discussed include:
-distribution by program and degree-level
This webinar is based on the Sparkroom 2014 Higher Education Review, to be published in mid-March, and gives attendees a sneak peek at trends that impact marketing campaigns.
Using Data to Get it Right: A Step-by-Step Approach to Holistic Cross-Channel Marketing
Do you really know who your target consumers are and how to reach them in the most efficient, most effective manner? This workshop takes attendees through the process of using data to define target audiences, including demographics, behavioral attributes and media consumption, to contribute to the development and optimization of cross-channel media campaigns that perform. If you’re actively spending money in multiple media channels and not sure what is or is not working, this is the session for you.
LeadsCouncil Education Benchmarking Survey Results Webinar
The 2014 LeadsCouncil Education Benchmarking Report, sponsored by Sparkroom and LeadiD, has been completed and reveals enlightening trends that may impact the continued growth of some marketing channels. LeadsCouncil presented an in-depth review of the report, along with Sparkroom and LeadiD adding data-based context, to answer questions including: Where are CPE trends heading? What data do schools find most important when understanding the value of a lead? Where are schools planning to allocate their 2015 budgets?
Automate Your Forms: Define Once, Push Everywhere
Sparkroom Marketing Software is continually enhanced to better serve the needs of its higher education enrollment marketing users. This year, we’re proud to introduce the Sparkroom Capture App, along with the Sparkroom Form Services and Sparkroom Landing Page Builder. Together they allow you to define your campaign parameters once while seamlessly capturing inquiries everywhere you go – online and off.
Lead Scoring: A Calculated Approach to Improve Efficiency
If you have a quantifiable marketing goal, lead scoring may be your ideal solution. Todd Mechling, marketing data analyst at Sparkroom, demonstrates the amazing potential brought about by the strategic use of lead scoring. Lead scoring can effectively ensure cost per lead (CPL) is correctly aligned with performance, improve the quality of incoming leads, and focus efforts on leads with the highest propensity to succeed.
Medical Assisting: An Emerging Opportunity for Growth
Sparkroom and Gray Associates partnered for this in-depth look at the market for Medical Assisting Education. The research shows that well-run MA programs can grow and provide great student outcomes. It shares the practices that successful schools follow to win in today's Medical Assisting market. It includes information on how to find the right student prospects, prepare them for success as Medical Assistants and ensure they win jobs in today’s challenging healthcare marketplace.
2014 Year-to-Date Trends in Higher Education
Join Liz Dye, director of marketing analytics at Sparkroom, as she discusses topics including inquiry volume, conversion rates, inquiry costs, degree-level trends and program trends to provide a snapshot of how education-specific marketing is adjusting and help enrollment marketers better adapt to this changing landscape.
An Analytics-Based Approach to SEO Best Practices & Website Strategy
Sparkroom SEO Strategist Oral Seymour discusses how an analytics-based approach to search engine optimization (SEO) can boost your overall marketing campaign performance. Learn what SEO is and how it affects the ROI of your campaign. Understand how in-depth and accurate analytics is crucial to correctly implementing and optimizing your SEO campaign. Learn about the top SEO misconceptions and why they can hurt your search performance. Hear anectodal stories of what truly does and does not work in SEO and how SEO best practices influence everything from site design to content creation.
Strategies for Recruiting Students – Presented by Inside Higher Ed, Sponsored by Sparkroom
Scott Jaschik and Doug Lederman, editors of Inside Higher Ed, discuss college recruiting challenges and strategies to address them.
This webinar is sponsored by Sparkroom. To download the corresponding Inside Higher Ed "Strategies for Recruiting Students" booklet, sponsored by Sparkroom, click here.
Strategies for Using & Breaking Email Best Practices
Think email marketing is dead? Think again! In this presentation, Sparkroom Email Strategist Jen Capstraw explains why this high-ROI channel is more relevant than ever—and evolving with changing times. Join us for this session that will help you understand the origins of email’s best practices, and when to let them go by the wayside and blaze your own digital trail. Get inspired to break the rules and maximize campaign results.
Applying Robust Analytics to PPC Campaign Setup & Optimization (Best Practices Series)
Chelsea Hicken, senior paid search strategist at Sparkroom, presents the best practices to follow when setting up and optimizing a PPC campaign, including the important role of in-depth analytics.
Creating Synergy for PPI Campaign Efficiency
Megan Yuppa, media director at Sparkroom, and Rachel Schulties, account director at Sparkroom, present the best practices that should be utilized to create synergy between the school, inquiry providers and managing agency to result in an efficient and effective PPI campaign. Learn step by step how a more focused approach to media planning can greatly help the effectiveness of a PPI campaign. Uncover the essential key performance indicators (KPIs) to track and how an analytics-based approach delivers the best results. Discover how transparency and communication are essential to creating synergy for a PPI campaign. Understand how compliance plays a key role in the success of a PPI campaign.