Google has upped the velocity of their enhancements this year, in large part to improve the overall user experience for mobile searchers. Many of the changes – like the removal of right rail ads – impact SEO and paid search campaign performance, but it’s tough for everyday marketers to keep track of it all. This webinar will outline the recent and anticipated Google changes, providing you with the most essential details including upcoming deadlines to make campaign changes.
Presented By:
Chelsea Hicken - Senior Paid Search Strategist - Sparkroom
With almost a decade of experience in the marketing field, Chelsea utilizes paid search campaigns to help schools grow their brands and generate qualified inquiries to meet their enrollment goals. With a professional role focused entirely on search strategies and execution, Chelsea closely follows search trends and platform updates to ensure all of the campaigns she manages are fully maximized.
Stephen Galgocy - Senior SEO Strategist - Sparkroom
Stephen Galgocy is a seasoned search engine marketing (SEM) professional with almost a decade of experience in a wide range of verticals. His expertise includes search engine optimization (SEO), user experience (UX), multivariate testing (MVT), pay per click (PPC) advertising, social media marketing (SMM), conversion rate optimization (CRO) and web design.
