Data Driven. Fully Transparent. Nothing to Hide.

Maximize your student recruitment efforts with Sparkroom.

Sparkroom is a leader in student recruitment, providing fully transparent, data-driven strategies that are designed to do one thing—achieve your enrollment objectives.

Sparkroom knows what it takes to attract the right students to your school while managing recruitment costs. Our superior combination of performance marketing technology, enrollment marketing services and enrollment management support gives colleges and universities a competitive advantage, delivering higher-quality prospects that result in better conversion rates.

Proactive, Strategic Partners

Everything we do is designed to bring you success. We work proactively as an extension of your marketing, enrollment management and admissions teams, off-loading day-to-day management tasks while providing strategic solutions and resources to achieve your student recruitment targets. Continual two-way communication ensures we are always thinking about you and doing what is in the best interest of your campaign performance.

Data-Driven, Customized Solutions

We turn the complex into something simple—enrollments. Through the collection of data and information, we gain exponential knowledge that is leveraged for rapid growth and results. Every student recruitment campaign we build and execute incorporates an analytic review of historical and global data and utilizes strategies designed to meet specific brand and performance goals.

Fully Transparent

We value openness and the knowledge it provides, and we know you do too. That’s why we provide every campaign detail—right down to media sources, actual media cost and performance. In fact, it’s available to you in real time via your Sparkroom performance marketing technology login.

Industry-Leading Performance Marketing Technology

Sparkroom performance marketing technology is cloud-based and helps higher education marketers grow enrollments while controlling the cost of recruitment. Our proprietary software integrates  data, automates processes and provides  analytics that drive smarter decisions and a more optimized budget. Using the higher education industry’s leading software, we can help you do more—with less.

Sparkroom performance marketing technology is ideal for higher education marketers focused on driving results through online channels, including CPM, CPC and CPI/CPL inquiry generation, paid search, display or email campaigns. It also helps marketing teams develop the most strategic, compliant campaigns in order to achieve highly optimized conversion funnels. Using Sparkroom software, marketers can:

  • Identify the best performing sources to optimize media spend
  • Automate processes based on propensity to enroll
  • Achieve the lowest cost per acquisition
  • Reduce overhead for the marketing team
  • Reduce brand and compliance risk
Best Marketing Agency (Gold) 2017Most Innovative Company (Silver) 2017Most Valuable Technology (Gold) 2016Univeristy Business Top Products


Automation – For Ultimate Efficiency

The Sparkroom Marketing Software process automation feature enables marketing teams to standardize and scale workflows, based on inquiry and predictive data to achieve operational efficiencies. Processes that can be automated include:

  • Lead capture, scrubbing and routing
  • Media planning, including pricing and allocations
  • Campaign management
  • Affiliate management
  • FPI maintenance

Sparkroom Marketing Software automation enables marketers to focus less on logistics and more on strategic decision making. The unmatched versatility and customizability of Sparkroom Marketing Software enables teams to quickly take on new initiatives and easily make changes to discover what works best for their specific marketing goals.

Integration – Bringing Data Together

Performance marketers need data from a variety of disparate sources across the funnel to make smart, timely decisions. The data integration feature within Sparkroom Marketing Software provides a business-ready decision support framework with pre-built integrations into the widest range of sources, including:

  • CRM applications
  • BI applications
  • Call center platforms
  • Scoring, verification and DNC services
  • Compliance and fraud detection services

Infographic: How seamless integration results in effortless results reporting

Analysis—Know What Is Working

Sparkroom Marketing Software is the only performance marketing platform to offer full, multidimensional access to integrated marketing and sales data. Its analytics capabilities enable marketers to assess their data interactively from multiple perspectives, using a pivot builder with drag-and-drop functionality and user-defined formulas to slice and dice across locations, product and program areas, geographies and demographics. Marketers use these analytics tools to gain a deep understanding of sources and provider performance, by segment or aggregate, and to make data-based decisions on how best to optimize their media spend.

Award-Winning Compliance

As regulatory concerns related to marketing continue to heighten, brands are faced with a new set of challenges that require significant investments in staff and technology. Sparkroom is committed to providing the most compliant solutions available in the industry. In fact, we focus our vendor prospecting efforts solely on transparent marketing sources.

To aid in meeting regulations, we provide standard compliance marketing as added value to our Sparkroom Marketing Services clients. Through this service, we conduct regular reviews of branded landing pages, monitoring for regulatory, best practices, contractual and brand guidelines compliance. For marketers that want additional dedicated compliance resources, we offer Sparkroom Enforce, a turn-key solution that leverages the industry’s best people, processes and technology to ensure compliance violations are identified and resolved quickly and appropriately.

Higher Education Experts

We’ve been maximizing enrollment marketing dollars since 2003. As a result, we have a deep understanding of the unique marketing challenges and opportunities faced by colleges and universities every day. Plus, we share industry information and insights based on our data resources and extensive experience, to keep you informed every step of the way.