Marketing Automation

Customize, automate + enable

Integrated + Synchronized

Following custom rules based on any set of data points, Sparkroom users benefit from process-based automation + lead routing. Sparkroom also acts as a hub for the centralized triggering of marketing automation + nurturing campaigns, prompting time- and milestone-activated messaging events.

Rule-Based
Routing

Workflow
Management

Scheduling +
Sharing

Monitoring +
Notifications

Rule-Based Routing

Tailor-made routing to optimize the conversion funnel, maximize resources + boost ROI

Completely customizable, based on user needs
Assign leads to sales reps based on any data point, including zip code, time of day, product or program
Route leads based on propensity to convert to send hottest leads to best agents

Workflow Management

Connect to messaging systems with plug + play ease

Supplement marketing frequency with email + texting events
Time- and milestone-based triggers
Detailed data storage allows for granular segmentation + personalization
Store + connect conversion data for analysis + optimization

Scheduling + Sharing

Effortlessly create, save + share custom views to reflect your campaigns + KPIs

View management tool makes it easy to highlight performance
Share custom views with team members
Schedule automation of reports sent via email

Monitoring + Notifications

Ensure inquiries are delivered in real time to Sparkroom + downstream systems

Immediate alerts when data capture or delivery is interrupted
Standard + custom lead alerts
Get notified of network problems, out-of-service errors and timeouts

Call Tracking

Track the performance of inbound call campaigns

Sparkroom integrates with call tracking systems, including Invoca
Connect pre-lead call data with post-conversion data
Feedback loop to track performance of inbound call campaigns

Sparkroom enables marketers to quickly take on new initiatives, easily test + seamlessly optimize to discover what works best + amplify that success.