The Q3 2016 Higher Education Inquiry Generation Review covers overall trends in the inquiry and student acquisition activities of higher education institutions for the period of January-September 2016. The following topics are featured:
- Inquiry volume
- Conversion rates
- Channels
- Costs per inquiry
- Program distribution
- Degree-level distribution
The objective of this review is to provide a snapshot of education-specific marketing evolution and highlight trends that will help marketers better adapt to the continually changing landscape.
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