Spending without proof of effectiveness is on its way out. In truth, it hasn’t been acceptable for a long time.
Businesses of the 21st century are streamlined in both budgets and resources. As a result, marketers can no longer justify media budgets of any size without delivering quantifiable ROI.
Cross-channel marketing attribution tracking and modeling allow marketers to demonstrate the value of what they do. But that’s not all. By providing timely, insightful and actionable data with which marketing campaigns can be holistically (versus channel-by-channel) optimized, attribution tracking also assists in the effective optimization of marketing efforts, ultimately boosting performance.