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2016 Year-End Higher Education Inquiry Generation Review

Sparkroom 2016 Year-End Higher Education Inquiry Generation Review

The Sparkroom 2016 Year-End Higher Education Inquiry Generation Review covers overall trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January-December 2016.

  1. Inquiry Volume Up in 2016, Led by Online Programs
  2. Conversion Rates Held Steady in 2016
  3. Despite Efforts to Grow First-Party Volume, First-Party Share Stays Flat
  4. Internal Website & PPC Generated More than 60% of All Conversions in 2016
  5. Health & Business Programs Stayed at the Top

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