Traditional Media

Maximize effective share of voice with a targeted, relevant media strategy.

The Sparkroom team can help you outline an integrated media strategy that includes traditional media while efficiently reaching your target audiences. Even more, we will establish an approach to measure the effectiveness and ROI of all your media expenditures.

The following factors are considered as your integrated media strategy is developed:

  • Campaign objectives
  • Audiences
  • Messages
  • Spokespeople
  • News & calendar
  • Campaign evaluation & optimization

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