Resources

Whitepapers/Reports Click title for description.

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    2016 Year-End Higher Education Inquiry Generation Review

    The Sparkroom 2016 Year-End Higher Education Inquiry Generation Review covers overall trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January-December 2016.

    1. Inquiry Volume Up in 2016, Led by Online Programs
    2. Conversion Rates Held Steady in 2016
    3. Despite Efforts to Grow First-Party Volume, First-Party Share Stays Flat
    4. Internal Website & PPC Generated More than 60% of All Conversions in 2016
    5. Health & Business Programs Stayed at the Top

    Fill out the form to download your free copy of the report.

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    Sparkroom Q3 2016 Higher Ed Inquiry Generation Review Whitepaper

    The Q3 2016 Higher Education Inquiry Generation Review covers overall trends in the inquiry and student acquisition activities of higher education institutions for the period of January-September 2016. The following topics are featured:

    • Inquiry volume
    • Conversion rates
    • Channels
    • Costs per inquiry
    • Program distribution
    • Degree-level distribution

    The objective of this review is to provide a snapshot of education-specific marketing evolution and highlight trends that will help marketers better adapt to the continually changing landscape.

    Fill out the form to download the whitepaper.

    Complete Form & Download Now

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    Q2 2016 Higher Education Inquiry Generation Review

    According to the Sparkroom Q2 2016 Higher Education Inquiry Generation Review, the share of voice for social media inquiries grew 211% YOY. With a 2.8% share of voice across all inquiry sources, the social media channel represented the third-largest driver of first-party leads. Unfortunately, the conversion rate for higher education social media-driven inquiries did not have similar success. The 3.6% conversion rate for the first quarter of 2016 (leads for the second quarter of the year have not yet fully matured), is down 29.0% year over year.

    The Sparkroom Q2 2016 Higher Education Inquiry Generation Review addresses overall trends in the inquiry and student acquisition activities of higher education institutions for the period of April-June 2016, with conversion rates focused on the January-March 2016 period. The report details trends related to inquiry volume, conversion rates, channels, lead costs, program distribution and degree-level distribution.

    Fill out the form to download the Sparkroom Q2 2016 Higher Education Inquiry Generation Review

    Complete Form & Download Now

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    Facebook Takes on Google and Wins

    Facebook Lead Ads Play a Big Role

    Approximately two-thirds of all digital advertising revenue was spent with Facebook and Google during 2015. With search spend excluded, these two companies still took in half of the digital advertising media dollars for the year. Google has been an advertising powerhouse for quite some time, but in the first quarter of this year, Facebook's growth actually outpaced Google. As their sales climbed 52% year over year to 45.3 billion in q1 and profits tripled to $1.5 billion, some have called Facebook "unstoppable" when it comes to generating advertising revenue.

    Download this whitepaper to learn how Facebook has grown so quickly, how Facebook Lead Ads have contributed and more. The whitepaper also includes tips for setting up successful Facebook Lead Ads campaigns. ("Facebook Takes on Google and Wins" was written by Kathy Bryan of Sparkroom and published by LeadsCouncil.)

    Fill out the form to download the whitepaper.


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    Social Advertising Best Practices

    Social advertising budgets are rising at almost twice the speed of display and more than twice the speed of search budgets. In fact, spending for social advertising was up 26% YOY in 2015, and it’s predicted to rise an additional 26% this year ― to more than $13 billion.

    But you can be sure that this growth is a clear indicator for strong future competition. That means your campaigns need to be efficient, targeted and engaging. The new Sparkroom Social Advertising Best Practices can help you be smart as you build and optimize your campaigns.

    Complete the form to download our social advertising best practices.


    Complete Form & Download Now

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Events & Upcoming Live Webinars Click title for description.

  • 03/29/17 at 2:00pm EST Learn More & Register

    Webinar | Sparkroom 2016 Year-End Higher Education Inquiry Generation Review Webinar

    The 2016 Year-End Higher Education Inquiry Generation Review covers overall trends in the inquiry and student acquisition activities of higher education institutions for the period of January-December 2016. The following topics are featured:
    • Inquiry volume
    • Conversion rates
    • Channels
    • Program distribution
    • Degree-level distribution

    The objective of this review is to provide a snapshot of education-specific marketing evolution and highlight trends that will help marketers better understand and adapt to the continually changing landscape.

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Case Studies Click title for description.

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    Sparkroom / Maximizing Third-Party Vendor Campaigns to Push Performance

    A group of regional schools with diverse programs and geographies was managing their own third-party vendor campaign, comprised exclusively of pay-pay-lead (PPL) inquiries. Due to resource constraints, they were buying massive quantities of inquiries from large third-party aggregators. The overall quality of the inquiries received was sub-par, and the resulting application rate was not hitting their targets.

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    Sparkroom / Balancing Share of Program Volume

    A school with a number of regional campuses and a wide variety of programs was looking to boost enrollment volume for a growing, hands-on program while scaling back slightly on a slowing program that had significant competition for each student.

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    Sparkroom / Calculating Intent to Increase Efficiency

    A regional higher education institution offering programs in technology, health science, business, nursing and more was looking to boost the efficiency of their marketing and admissions team efforts.

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Data Sheets & Infographics Click title for description.

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    Data Sheet | Facebook Lead Ads

    Highly targeted leads delivered in real time.

    Fill out the form below to download the Facebook Lead Ads data sheet.

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    Data Sheet | Enrollment Management Consulting

    Improve conversions by addressing process variability.

    Fill out the form below to download the Enrollment Management Consulting data sheet.

    Complete Form & Download Now

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    Data Sheet | Performance-Based Display Advertising

    High-value prospecting through predictive display advertising.

    Fill out the form below to download the Performance-Based Display Advertising data sheet.

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    Data Sheet | Performance Dashboards

    Optimize your marketing campaigns with dashboards that efficiently process and translate campaign data.

    Fill out the form below to download the Performance Dashboards data sheet.

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    Data Sheet | EnrollCall

    When contact rates are low, or when you need more high-quality inquiries EnrollCall can make a big difference. With EnrollCall, prospects can reach you immediately—without having to wait for a call back. This method increases your brand’s credibility on inquiry forms, resulting in additional data prospects and inbound calls. We can also promise a 100% contact rate—and the inquiries are 100% exclusive.

    Fill out the form below to download the EnrollCall data sheet.
    Complete Form & Download Now

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View the Sparkroom Newsroom

Newsletters

  • 03/21/17 Read 2016 Review + Attribution Tracking + Best Agency for Education
  • 01/18/17 Read Mind the Gap eBook, Tips for 2017 Webinar, 2016 Trends Report
  • 12/21/16 Read JUST OUT ― Q3 Inquiry Generation Review
  • 11/16/16 Read Build It & They Will Come Does Not Apply to Online Education
  • 10/19/16 Read SEO Tips, Search Dashboard & Program Trends
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In the News

  • 03/21/17 Read Two-Fifths of All Higher Education Inquiries Were for Health Programs in 2016
  • 03/20/17 Read Cross-Channel, Multi-Touch Digital Attribution Tracking Now Available for Higher Education
  • 03/16/17 Read Sparkroom Named Best Agency for Education
  • 01/03/17 Read Conversion Rates Up for Online Higher Education Programs
  • 09/19/16 Read Social Media Retained Strongest Growth Channel Role for Higher Education Inquiry Generation
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On-Demand Webinars Click title for description.

  • 01/31/2017 View Webinar & Transcript

    Top Enrollment Marketing Tips for a Successful 2017

    Have your enrollment marketing campaigns been stuck in a rut? Are you in need of new ideas, strategies and techniques for 2017? Well look no further. During this webinar, we’ll outline top diversification, targeting and tracking approaches to take your campaigns to the next level.

  • 12/14/2016 View Webinar & Transcript

    Marketing & Enrollment Management Strategies for Online Programs

    In this webinar, we will be interviewing our president, Marcelo Parravicini, who served as CMO of Post University between 2005 and 2013. During his tenure, the university grew enrollments from 800 students to nearly 15,000. When he first joined Post University, they had limited resources and the team was forced to overcome challenges inclusive of:
    - No integrated enrollment management system
    - No CRM or lead management system in place
    - No real-time lead distribution
    - No integrated telephone system
    - No true marketing strategy

    During this webinar, Marcelo will detail how the Post University team built a scalable and sustainable enrollment management organization within 18 months.

    If you’re looking to build out or scale online programs at your school, this is an event you will not want to miss.

  • 11/16/2016 View Webinar & Transcript

    So Your President Wants to Grow Online Enrollments ― Now What? An In-Depth Look at Your Enrollment Management Options

    Many institutions have turned to online education as a way of diversifying tuition revenue streams and mitigating traditional enrollment declines. But success is not guaranteed.

    With the number of online programs on the rise, schools with small or new online offerings and limited brand awareness have the greatest struggles scaling. But there are enough success stories to prove the achievability of large, profitable programs when competitive enrollment management systems are put in place.

    In this webinar, we will discuss the pros and cons of the three primary options institutions have when launching or scaling online programs.

  • 10/18/2016 View Webinar & Transcript

    Google Changes: What You Need To Know To Stay Competitive

    Google has upped the velocity of their enhancements this year, in large part to improve the overall user experience for mobile searchers. Many of the changes – like the removal of right rail ads – impact SEO and paid search campaign performance, but it’s tough for everyday marketers to keep track of it all. This webinar will outline the recent and anticipated Google changes, providing you with the most essential details including upcoming deadlines to make campaign changes.

  • 09/28/2016 View Webinar & Transcript

    2016 Year-to-Date Higher Education Inquiry Generation Review

    The Sparkroom 2016 Year-to-Date Higher Education Inquiry Generation Review webinar covers trends in the inquiry and student acquisition activities of higher education institutions for the period of January-June 2016. Inquiry volume, conversion rates, channel mix, cost per inquiry, program distribution, degree-level distribution and expectations for the remainder of the year are addressed with the objective of helping higher education marketers adapt to the continually changing marketplace.

  • View All Webinars

Recent Blog Posts

  • 03/21/17 Read Just Released! The Long Awaited Sparkroom 2016 Year-End Higher Education Inquiry Generation Review
  • 03/20/17 Read We’ve Connected the Dots ― Attribution Tracking Now in Beta
  • 03/16/17 Read Sparkroom Named Best Agency & Top Innovator in Education
  • 02/14/17 Read 7 Steps to Cross-Channel Marketing Attribution
  • 02/13/17 Read Do you have blind spots in your enrollment management strategy?
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