“Pushing performance to the limits.” Sounds like a tagline for a sports ad, but it certainly has its place in the lead gen space. Performance marketing, anyone? Sparkroom, a full-service, data-driven marketing and technology solutions shop, might say this tagline is its mantra.
Sparkroom is a sponsor of the upcoming LeadsCon New York conference, August 22-24.
Akeel Haider, VP of Audience Marketing, notes that his daily routine is much-focused on this very ideal. “My days are spent looking for opportunities to maximize marketing efforts and further push performance, typically through analysis of performance data and detailed campaign optimizations,” he says. “I also spend time identifying, leveraging and maximizing new tools, features and platforms to improve performance for our clients.”