Paramus, NJ – October 20, 2017—SparkroomTM, an award-winning leader in performance marketing and technology, announced it is working with Cygnus Marketing Communications (CMC). Sparkroom will offer clients enrollment management, retention management and military recruitment for higher education institutions looking to introduce or expand online academic program offerings. Sparkroom's mission is in sync with that of its parent company, Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. Sparkroom's evolution as a business unit is consistent with the DMS strategic plan, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group.
Led by former Sparkroom President and higher education marketing leader Marcelo Parravicini, CMC will work with Sparkroom to assist institutions in maximizing enrollment operations.
“I’m excited to get back to my roots in enrollment management and help schools grow,” said Marcelo Parravicini, Founder and CEO of Cygnus Marketing Communications. “CMC will work with the Sparkroom team to help higher education institutions navigate the complexities of building an integrated, customer-oriented enrollment management organization capable of achieving and sustaining online enrollment growth.”
“We’re thrilled to partner with CMC to boost our client’s enrollment performance,” said Rachel Schulties, Vice President of Client Services at Sparkroom. “As Sparkroom continues to grow, our commitment to client services, campaign management and award-winning technology is stronger than ever. The Sparkroom team will continue to focus on our core strength in digital marketing within the higher education industry.”
In March, Sparkroom was awarded the Gold LeadsCouncil LEADER Award for best marketing agency in education and the Silver LEADER Award for most innovative company in education. This marks the third year in a row that Sparkroom won gold and silver awards from LeadsCouncil.
About Cygnus Marketing Communications
Cygnus Marketing Communications offers consultancy services in marketing and communications, enrollment management, retention management, financial aid and military recruitment for higher education institutions looking to introduce or expand online academic program offerings. As part of its enrollment management consultancy solutions, CMC assists institutions in navigating the complexities of building an integrated, customer-oriented enrollment management organization capable of achieving and sustaining online enrollment growth. For more information visit cmchighered.com.
Through the deployment of award-winning technology and services, Sparkroom helps marketers place the right message in front of the right audience at the right time to build brand awareness, boost engagement and drive conversions. Deploying our proprietary marketing technology and award-winning digital marketing services, we focus on delivering higher-quality prospects and better conversion rates. Sparkroom performance marketing technology integrates campaign data, automates processes based on performance and provides holistic cross-channel attribution reporting and analytics, including cross-channel dashboards. Sparkroom digital marketing includes cross-channel marketing campaigns to address brand awareness, demand generation, nurturing and retention. To learn more about Sparkroom, go to sparkroom.com. Sparkroom is owned by Digital Media Solutions (DMS). To learn more about DMS, go to digitalmediasolutions.com.
© 2017 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.