Performance Dashboards

Easily Analyze and Optimize Your Marketing Campaigns

What are performance dashboards?

A strong marketing dashboard compares the performance of multiple sources and clearly shows inefficiencies. Dashboards display campaign results over a specified period of time. These dashboards contribute to the existing effortless results reporting provided by Sparkroom for a visually compelling display of performance.

Why are performance dashboards needed?

Today’s campaigns need a multi-channel approach to effectively reach audiences. This approach encompasses multiple lead providers and types of reporting. Dashboards help streamline your campaign reporting so you can better evaluate metrics and understand the impact of one lead provider or group of leads compared to another.

Why partner with Sparkroom?

Sparkroom gathers, translates and reformats the data produced from multiple sources to provide a holistic view of your ongoing campaigns, allowing you to be agile. Sparkroom’s performance dashboards bridge the gap where the competition falls short. We provide detailed and actionable reports to sort data and easily draw insights that optimize your campaign’s performance. Although our dashboards are intuitive and interactive, we still provide continual support from our knowledgeable team of experts.

The Sparkroom Approach to Performance Dashboards

Sparkroom believes data is power. Data should not just be collected, but also analyzed to achieve optimal performance. Data analysis is made easy with performance dashboards customized to your specific campaign needs.

Sparkroom’s dashboards evaluate different segments of your campaigns:

  • Lead Dashboard: Illustrate your most important KPIs (key performance indicators) to drive actions fueled with insight. You can analyze lead flow, distribution and costs within an instant as you drill down with performance graphs to illustrate metrics by specific lead provider, targeted campaign, marketing channel or a combination of the three.
  • Paid Search Dashboard: Connecting with third-party paid search data sources (ex: Google Adwords and Bing), this dashboard provides a comprehensive view of your paid search campaigns. By combining pre-lead and post-lead data into a single dashboard view, you have more transparency into the impression-to-enrollment lifecycle and the cost of your leads.

Easy Intelligence at Your Fingertips

Compare performance across campaigns and lead providers with Sparkroom’s intuitive, easy-to-use and interactive dashboards. This clear, strategic view of the big picture will ensure you avoid getting lost in a series of data points.

Prioritize Key Performance Indicators (KPIs)

Prioritize your metrics to have a high-level view of performance. These data points can be highlighted as widgets at the top of your dashboard and can be customized to meet your needs.

Lead Distribution

Visualize where your leads are coming from and to which campaign groups they’re going to. Compare lead providers while monitoring pace to ensure they are meeting lead campaign goals.

Drill-Down Metrics

Dig into the data (lead provider, campaign group or both) to gain insight into lead volume and quality. See a detailed comparison of:

  • Good leads, bad leads and scrubs
  • Lead lifecycle milestones
  • Monthly and yearly trending

Lead Lifecycle Funnel

Customize your settings to see the number of leads that were billable and the costs associated at each lifecycle milestone.