Easily Analyze and Optimize Your Marketing Campaigns
A strong marketing dashboard compares the performance of multiple sources and clearly shows inefficiencies. Dashboards display campaign results over a specified period of time. These dashboards contribute to the existing effortless results reporting provided by Sparkroom for a visually compelling display of performance.
Today’s campaigns need a multi-channel approach to effectively reach audiences. This approach encompasses multiple lead providers and types of reporting. Dashboards help streamline your campaign reporting so you can better evaluate metrics and understand the impact of one lead provider or group of leads compared to another.
Sparkroom gathers, translates and reformats the data produced from multiple sources to provide a holistic view of your ongoing campaigns, allowing you to be agile. Sparkroom’s performance dashboards bridge the gap where the competition falls short. We provide detailed and actionable reports to sort data and easily draw insights that optimize your campaign’s performance. Although our dashboards are intuitive and interactive, we still provide continual support from our knowledgeable team of experts.
Sparkroom believes data is power. Data should not just be collected, but also analyzed to achieve optimal performance. Data analysis is made easy with performance dashboards customized to your specific campaign needs.
Sparkroom’s dashboards evaluate different segments of your campaigns:
Compare performance across campaigns and lead providers with Sparkroom’s intuitive, easy-to-use and interactive dashboards. This clear, strategic view of the big picture will ensure you avoid getting lost in a series of data points.
Prioritize your metrics to have a high-level view of performance. These data points can be highlighted as widgets at the top of your dashboard and can be customized to meet your needs.
Visualize where your leads are coming from and to which campaign groups they’re going to. Compare lead providers while monitoring pace to ensure they are meeting lead campaign goals.
Dig into the data (lead provider, campaign group or both) to gain insight into lead volume and quality. See a detailed comparison of:
Customize your settings to see the number of leads that were billable and the costs associated at each lifecycle milestone.
With a dashboard view, have the power to: