The 2016 Year-End Higher Education Inquiry Generation Review covers overall trends in the inquiry and student acquisition activities of higher education institutions for the period of January-December 2016. The following topics are featured:
• Inquiry volume
• Conversion rates
• Channels
• Program distribution
• Degree-level distribution
The objective of this review is to provide a snapshot of education-specific marketing evolution and highlight trends that will help marketers better understand and adapt to the continually changing landscape.
Presented By:
Megan Lortorto - VP Integrated Marketing - Sparkroom
Megan is VP, Integrated Marketing at Sparkroom with almost 10 years’ experience in education marketing. She works closely with Sparkroom Marketing Services clients and 3rd party vendors establishing goals and generating high quality engagement through both 1st and 3rd channels. She has implemented strategies to measure performance across hundreds of media sources and works closely with quality assurance teams to maintain Sparkroom’s strict compliance standards. Megan has extensive experience and found success in traditional pay per inquiry, live transfer, pay per call, PPC, display, CPC, and channels to maximize workable inquiries, engagement, and awareness while decreasing clients’ cost per acquisition.
Rachel Schulties - Account Director - Sparkroom
As Account Director at Sparkroom Rachel is able to listen to client goals, identify challenges and ultimately recommend and implement innovative solutions that impact the bottom line. Rachel’s 10 years of experience managing client relationships and digital marketing campaigns has allowed her to see first-hand the challenges the EDU vertical is currently faced with. This knowledge allows her to provide insights and guidance during strategic discussions and planning. During her free time Rachel is a mother and wife whose true passion is cooking for her family. Food Network is the number one choice in her home for TV time and she is famous amongst their friends and family for her outrageous antipasto platters!
