The higher education landscape is undergoing a massive shift due to growing regulation and increased competition for fewer students. In addition, the enrollment journey of today’s students has become less linear and less predictable as consumer expectations soar and decision channels multiply.
Unpredictable prospect paths have left many schools with process gaps and no real way to ensure that every inquiry is maximized. Without the right alignment, prospective students are falling through the cracks, and marketing and admissions teams are feeling the pressure. By better integrating and synchronizing processes and aligning efforts around key enrollment performance metrics, higher education institutions can address performance gaps as they emerge and keep enrollment outcomes on track.
In this webinar, we’ll show you ways to close the gaps between where your enrollment management efforts are and where they should be.
Presented By:
Steve Davis - Enterprise Account Executive - Velocify
For more than a decade, Steve Davis has been consulting with education leaders to optimize enrollment management strategy and improve admissions outcomes. Currently Velocify’s dedicated Higher Education Account Executive and Business Development leader, Steve is recognized for his ability to understand and solve a client’s toughest enrollment challenges. Prior to joining Velocify, Steve was a Regional Vice President for ESM, A Xerox Company where he provided strategic admissions management consulting and solutions to educational institutions. Earlier in his career, he held various executive sales and advertising positions for Verizon and the Denver Newspaper Agency.
Marcelo Parravicini - President - Sparkroom
Marcelo Parravicini is a seasoned executive with almost two decades of marketing and operational experience. Marcelo’s experience includes work in all areas of business and institutional management including strategic planning, marketing and communications, product development, organizational re-alignment, change management, systems integration and more. Marcelo brings a wealth of higher education experience, having held CMO positions at Post University and ECPI University.
