Sparkroom Case Studies

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    Sparkroom / Maximizing Third-Party Vendor Campaigns to Push Performance

    Maximizing Third-Party Vendor Campaigns

    A group of regional schools with diverse programs and geographies was managing their own third-party vendor campaign, comprised exclusively of pay-pay-lead (PPL) inquiries. Due to resource constraints, they were buying massive quantities of inquiries from large third-party aggregators. The overall quality of the inquiries received was sub-par, and the resulting application rate was not hitting their targets.

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    Sparkroom / Pushing Paid Search to Its Limits

    The Sparkroom team had been managing the paid search campaign for a regional school with multiple campuses for years. Within recent memory, the campaign had always beaten the cost per enrollment (CPE) goal for this school.

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    Sparkroom / Maximizing an Already Efficient Enrollment Campaign

    Despite presently having a cost per enrollment (CPE) of less than $1000 per pay-per-click (PPC) inquiries, a regional college with multiple campuses in the Southeast wanted the performance of their pay-per-click and pay-per-inquiry (PPI) leads.

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    Sparkroom / Boosting Transfer Rates to Impact Start Rates

    A regional school felt very confident in the skills of their admissions team. They had a higher than average scrub rate and a disappointing transfer rate, and they felt if they could boost their transfer rate it would positively impact every milestone that followed.

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    Sparkroom / Balancing Share of Program Volume

    A school with a number of regional campuses and a wide variety of programs was looking to boost enrollment volume for a growing, hands-on program while scaling back slightly on a slowing program that had significant competition for each student.

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    Sparkroom / Improving Conversions Through Email Re-Engagement

    A well-known, regional higher education institution wanted to increase their enrollments and conversion yield by re-engaging old prospects. These stale inquiries requested information within the past two years, but never finished the application or enrollment process. Sparkroom was challenged with re-engaging these unconverted leads to drive new enrollments and starts while keeping the cost per enrollment (CPE) under $1,800.

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    Sparkroom / Calculating Intent to Increase Efficiency

    A regional higher education institution offering programs in technology, health science, business, nursing and more was looking to boost the efficiency of their marketing and admissions team efforts.

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    Sparkroom / The Use of Predictive Targeted Display to Lift Cross-Channel Enrollment Marketing Efforts

    A regional higher education institution wanted to boost their enrollment numbers without the typical waste that comes from an overall increase in an inquiry generation budget. Sparkroom discusses the use of targeted display advertising to overcome this challenge.

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    Sparkroom / Reversing Cost per Enroll (CPE) Trends

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    Sparkroom / Finding Prospective Students

    A school with a full range of program offerings for associates, bachelor's and master's degrees was struggling to find prospective students, specifically for technology and engineering programs.

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    Sparkroom / The Impact of Lead Scoring

    A school was frustrated with the poor quality of leads they were receiving from their third-party providers, so they came to Sparkroom for help.

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    Sparkroom / Addressing Google Algorithm

    Sparkroom addresses the impacts of google algorithm on organic search traffic.

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    Sparkroom / Custom Geo-Targeting

    A school with 13 campuses was using a typical geographic approach: targeting based on a standard mile radius around each campus. Though common and simple to set up, it was not delivering optimal results, so they turned to Sparkroom for help.

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    Sparkroom Marketing Software / Carrington College

    Faced with rapid growth in inquiry volume and mounting pressure to optimize their marketing spend, this division of DeVry Inc. turned to Sparkroom Marketing Software.