We’ve connected pre-lead and post-lead data so you can see the full enrollment journey.
**In Beta** Sparkroom performance marketing technology now connects pre-lead and post-lead data to provide cross-channel, multi-touch digital attribution tracking. This new feature means you can:
- Visualize the most common student journeys across digital channels
- Understand which combination of marketing channels leads prospects to inquire, enroll and start
- Assess the holistic performance of digital marketing campaigns
- Find out which channels are the openers, influencers and closers
- Realize the real value of branding and other top-of-the-funnel campaigns
- Better optimize campaigns by maximizing ROI based on more than last-click data