Sparkroom 2013 Year in Review

The 2013 year-end industry review explores key trends that shape inquiry and student acquisition outcomes for schools, focusing on the following areas:

  • Volume
  • Cost per inquiry (CPI)
  • Inquiry conversion rates
  • Program share of volume

The intention is to present volume variance trends that allow Sparkroom Marketing Services strategists and school marketing staff to best plan their marketing dollar distribution.

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