In the highly competitive world of higher education enrollment marketing, improving efficiency is often the best strategy to meet campaign objectives. Lead scoring is a scientific approach that helps schools maximize their efforts by focusing on leads with the greatest propensity to succeed.
The Impact of Lead Scoring: A Calculated Approach to Improve Efficiency demonstrates how schools with metrics-based objectives, such as lowering the cost per start (CPS) of an enrollment campaign, can benefit from a lead scoring solution.
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