Data, Insight, and Action. Marketers have heard this phrase hundreds of times, but for many, the promise of identifying and converting more consumers remains elusive. On this webinar, Liz Dye, Director of Marketing Analytics at Sparkroom, and Adam Figueira, Senior Director of Marketing at LeadiD, deconstruct the attributes that turn leads into conversions. Attendees will learn how to separate the noise from the true indicators of consumer intent, and how to avoid causing your own scoring model to fail.
Presented By:
Liz Dye - Director of Analytics - Sparkroom
Liz is the director of marketing analytics at Sparkroom and has extensive media management experience with several top brands in higher education. She provides insights and performance analysis designed to help educate media buyers at Sparkroom and across the education space, while allowing them to make effective, data-driven decisions that measurably impact their marketing ROI. Liz earned her bachelor’s degree in anthropology from Princeton University in 2005 with independent research in social communities and self-representation.
Adam Figueira - Senior Director of Marketing - LeadiD
Adam Figueira is the Senior Director of Marketing at LeadiD. He is a seasoned, award-winning marketer with more than 10 years of experience in B2B, SaaS, and agency settings. Prior to LeadiD, Figueira was the Director of Product Marketing at Monetate, an easy-to-use technology that enables marketers to deliver highly-relevant and personalized experiences to their customers online. At Monetate, he was responsible for rolling out five (5) products to a nationally- and internationally-based sales organization of 50+ team members during a period of record revenue growth. Prior to Monetate, Figueira was the Senior Management of Search Engine Optimization for ClickEquations, a boutique marketing agency and provider of PPC optimization technology. He spearheaded the SEO strategies for a number of marquee web properties under the Comcast umbrella. Outside of work, Adam is an avid gearhead and motorsports fan.