Ignite Your Performance Marketing

Sparkroom is the leader in higher education performance marketing. We provide fully transparent, analytics-based strategies so you can maximize your enrollment campaign efforts.

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Your Full-Service Higher Education Enrollment Marketing Partner

Sparkroom Marketing Services

Working as an extension of your marketing team, we leverage our years of higher education enrollment marketing experience to create customized marketing strategies based on your unique objectives.

  • Fully transparent
  • Analytics based
  • Designed to deliver results
  • Powered by Sparkroom Marketing Software

Sparkroom Marketing Software

Take control of your marketing campaigns and do more with less with the power of Sparkroom Marketing Software.

  • Automate—for ultimate efficiency
  • Integrate data—for a comprehensive view of performance
  • Analyze—to truly know what is working

Proven Results

Take Charge of Your Enrollment Marketing Campaign

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Latest News

Essential Enrollment Marketing Resources

Trends in Higher Education: The Impact on Enrollment Marketers

This industry perspective from Campus Technology outlines two higher education trends, demographic changes and an improving economy, how they are impacting enrollment marketers and data-based...

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Neustar / Sparkroom – Effective Use of Customer Intelligence

Sparkroom has partnered with Neustar for years, utilizing their robust customer intelligence data to enhance the performance of our school partners’ campaigns. Recently, Neustar published...

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The Impact of Lead Scoring: A Calculated Approach to Improve Efficiency

In the highly competitive world of higher education enrollment marketing, improving efficiency is often the best strategy to meet campaign objectives. Lead scoring is a...

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Sparkroom Q2 2014 Review – Higher Education Trends

The Sparkroom Q2 2014 Review presents higher education trends related to: Inquiry volume Conversion rates Third-party inquiry costs Interactive media channel performance Degree-level trends Program...

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