The Most Powerful
Performance Marketing Software
For Higher Education

Take Control Of Your Marketing Campaigns

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What Sparkroom Does | Our performance marketing power tools help you do more with less

Performance-Based Process Automation

Based on custom metrics and predictive data
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Cross-Platform Data Integration

To enable true campaign tracking
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Analyze Campaign Performance

Using pre-built reports and intuitive report builders
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Scrub Inquiries

Instantly, based on standard and custom filters and checks
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Manage Duplicates

Across all media—route or reject based on campaign needs
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Rate Inquiries

Against industry and/or custom data measures
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Predict the Future

Forecast propensity to convert, based on historical data
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Evaluate Inquiry Cost

Establish targets and analyze results across campaigns
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Track Paid Search Metrics

Connect clicks to inquiries via our Google AdWords API
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Streamline Vendor Allocations

Budgets based on performance metrics, with transparency back to vendors
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Invoice Vendors

Manual and/or automatic invoices based on reconciliated delivery volume
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Manage FPIs

Campaign details efficiently disseminated via form post instructions
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Unlock Your Data

Critical views exported or delivered to your inbox
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Never Lose Inquiry Flow

Ensure inquires are delivered in real time
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Integrated Services | Pre-built integrations offer additional performance-enhancing capabilities

Success Stories

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Latest Sparkroom News

March 19, 2014

Sparkroom and iDatafy Team Up to Fight Inquiry Fraud

Sparkroom Now Offers Pre-Built iDatafy Integration to Enhance Validity Check Capabilities Sparkroom now offers real-time fraud checking services through its pre-built integration with the iDatafy... Read More >

February 12, 2014

Sparkroom Named 2014 Best in Class Marketing Management Technology

The Most Powerful Performance Marketing Software in Higher Education Recognized Second Year in a Row with LeadsCouncil LEADER Award Sparkroom was awarded the 2014 Best... Read More >

January 30, 2014

International Education Corporation (IEC) Selects Sparkroom to Deliver Deep Data Insight and Performance-Driven Automation

Higher education performance marketing technology expected to maximize marketing efforts International Education Corporation, the parent company of UEI College and United Education Institute, has selected... Read More >

December 5, 2013

Sparkroom and BriteVerify Partner to Increase Higher Education Email Conversion Rates

Real-time email verification added to the industry-leading enrollment application for marketing higher education In an effort to help higher education institutions reduce bounced emails, Sparkroom... Read More >


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