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Ignite Your Performance Marketing


Sparkroom provides full-service, data-driven marketing and technology solutions designed to measure marketing effectiveness to enhance customer acquisition efforts.

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Most Valuable Technology (Gold) 2016 Best Marketing Agency (Silver) 2016 IMT Awards Winner 2015 Univeristy Business Top Produccts 2015

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Latest News

Sparkroom: Pushing Performance to the Limits

“Pushing performance to the limits.” Sounds like a tagline for a sports ad, but it certainly has its place in the lead gen space. Performance marketing, anyone? Sparkroom, a full-service, data-driven marketing and technology...Read More >

Gainful Employment Impacted Inquiry Generation Trends in 2015

Sparkroom’s 2015 Year-End Higher Education Inquiry Generation Review Reports Program and Degree-Level Shifts According to the recently released Sparkroom 2015 Year-End Higher Education Inquiry Generation Review, higher education institutions made significant adjustments in 2015...Read More >

Sparkroom Wins Gold & Silver LEADER Awards

Repeated Wins in Education Category Demonstrate Commitment to Excellence Sparkroom was awarded the Gold LeadsCouncil LEADER Award for Most Valuable Technology and the Silver LEADER Award for Best Marketing Agency in the education vertical....Read More >

Essential Performance Marketing Resources

Social Advertising Best Practices

Social advertising budgets are rising at almost twice the speed of display and more than twice the speed of search budgets. In fact, spending for...

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Q1 2016 Higher Education Inquiry Generation Review

The Sparkroom Q1 2016 Higher Education Inquiry Generation Review provides a snapshot of education-specific marketing evolution and highlights trends to help marketers better adapt to the continually...

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Search Engine Optimization Best Practices

Search engine optimization (SEO) is focused on taking measures to land higher in the search engine results. For this reason, Sparkroom published best practices that...

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Higher Education Inquiry Generation Compliance Benchmarking – Jul to Dec 2015

Higher ed inquiry generation compliance issues down in Q3/Q4 of 2015. During the July to December 2015 time period, web violation compliance volume was down...

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